Probably one of the most understated speakers at the conference, Paul Hatch, gave one of the most thoughtful presentations Saturday afternoon. The meaning of (ID) life. Paul presented a new idea that really captured the audience. With a soundtrack of several Radiohead tracks, a unique presentation on the value of Industrial Designers and their makeup [...]
David Bentley
An ex-GM, ex-Chrysler, ex-Ford, and ex-Autodesk designer presented an inspiring display of sketching and digital painting Saturday. David Bentley has had a fantastic history within the industry, and has gone far beyond it. His presentation included up and coming trends in 3D sketching and digital sculpting for design, which provided plenty of eye-candy for the [...]
Friday Night Keynote
The keynote presentation on Friday night was fantastic and full of information. Steve Diler, one of the authors of Making Meaning, presented a brief overview of the application of meaningful thinking as it relates to consumer products and experiences. It was an extremely fascinating exploration into the use of a designed, meaningful experience. Some of [...]
Making Meaning Panel Discussion
The panel members, tonight, spent a majority of the time mulling over high level concepts and semantic differences. However, towards the end of the discussion, Steve Diler began a rather interesting conversation. His point was best illustrated by the question, “Can meaning provide companies with a more successful offering to consumers?” The application of this [...]
I was expecting so much more from Scott Robertson.
Scott Robertson, an Art Center graduate (circa 1990), gave a lackluster presentation to open the conference. Having heard his name on countless websites and seen his DVD’s on the Gnomon Workshop site, I had expected his presentation to be full of information and process specific to ID. Instead, I was rather disappointed. The majority of [...]
IDSA Midwest Conference 2009 is go.
I arrived in Minneapolis a little past midnight. Tomorrow morning I’ll get registration underway and, provided there is wireless in the conference area, I will get to live blogging sessions.
IDSA Conference 2009
The announcement was made Saturday evening for the location of the 2009 IDSA national conference. Miami, Flordia at the Loews Hotel on South Beach will be the event location. There are no other details as of yet.
Derby Update: Finals
On Saturday the final round of the IBM Ultimate Derby took place. In the double elimination event, the HON #15 car placed…dead last! However, this is not as bad as it sounds. When you look at the times, out of 4 racers in this class, the HON car was a total of .03 seconds from [...]
The Cutting Edge & Holy Grail (of design.)
Two very young designers, one of Priority Designs and the other of Facebook, gave an enlightening presentation on two different topics. Going along with the Polar Opposites theme, one presented on the core of the design process, while the other presented on the forefront of design visualization. The holy grail, or core, of design is [...]
Innovation: Black or White?
Fitch gave an excellent presentation further defining the always vague concept of innovation. The presentation broke the concept into two sections: being innovative and actual innovation. The presenter from Fitch defined being innovative as a re-establishment of an existing product or solution. Something that is not totally unique, but a new realization. An example that [...]